A well-known marketing philosophy states that winning a new customer is five times more expensive than looking after established customers. That means that taking care of their established customers is a very big topic for all kind of companies no matter w …
Innovation is not a given in technology companies. It takes much more than innovative products to be considered an innovative company. It is essential to live innovation in every aspect of one’s daily routine. It is rather a state of mind that creates and …
The Collaboration Tool for Creative Marketing Tasks
In a modern technology company, it is obvious that technological advancements are implemented into everyday work activities – as in marketing. This series of blogposts sheds some light on modern tools th …
The steady growth and expansion of the MOBA Group within the last years keeps setting new challenges to a proper information flow within the company. In the marketing department as the primary communication hub all strings come together. This contains inte …
Step 4: Before the Final Kick Off
Now, your project proposal is agreed and you are ready to start! You finally have the chance to turn your Idea into your Product!
But, how to start?
Your next step would be, to create a project plan and get your p …