A well-known marketing philosophy states that winning a new customer is five times more expensive than looking after established customers. That means that taking care of their established customers is a very big topic for all kind of companies no matter w …

Social networks have become integral parts of our more and more digitized world. And not only for private use, but also for business these networks have become important channels for networking and interaction. With more than 90 percent, almost all big Ger …

Quality – that is what our whole industry aims at. And not only producing companies, but also service companies are focused on high quality as customers pay more and more attention to get high quality products and services. And of course that also counts f …

For a long time, machine and machine control manufacturers lay their focus on key accounts and often neglected the efforts to gain small customers or end customers. The reason is, because if you have a large customer, of course you can gain more money than …

No matter if it is an engineering company, consumer goods or technology industry –the customer’s satisfaction is crucial for all companies’ long-term success. To achieve satisfaction in a target group, not only the product quality, but also the personal re …